Marketing Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing - Research Paper ExampleThis plan deals with developing an online front for Generation Y to create different marketing plans for the different tick offs within LOreal. Table of Contents Page No. 1. Introduction .. 3 2. trim Problem .. 4 3. Analysis and Application .. 8 a. Australian Culture .. 9 b. Gender Role in Australia .. 9 c. Social Classes in Australia .. 10 d. Core Australian Values .. 11 e. Target Market .. 11 4. Application .. 13 5. Recommendations .. 14 6. References .. 16 Introduction LOreal is one of the largest Cosmetics and cup of tea Products Company and offers a big range of hair and beauty harvest-homes with 23 global brands. With headquarters located in the world fashion capital of Paris, LOreal enjoys a strong global presence in more than a hundred countries (LOreal, 2011). LOreal has made a division within its product concord to their target market that is consumer products, luxury products, professional products and active cosmetics. These product ranges cater to different kinds of consumers depending on their specific needs. Issue/Problem After analyzing the marketing campaigns of LOreal, a few issues have been identified that could be improved so as it increase brand dedication within the Australian market for LOreal. At this time, LOreal is a multinational product that has to compete with other cosmetic and beauty products that includes both international products and national products. With a cosmetics company, brand loyalty can be quite advantageous as consumers prefer to buy products from the same company that they atomic number 18 satisfied. They do not wish to invest in new brands where they are not aware of the quality of the product. The reason is because all kinds of people are conscious about their skin and the impact of cosmetics on their skin. For this reason, brand loyalty is imperative for cosmetics and beauty products companies and this can be developed by effectively using consumer behavior theories to br ing consumers to buy a particular product (Ergin, Ozdemir and Pariliti, 2005). But for this we need to analyze the marketing problems that are apparent in LOreals marketing campaign. When brand enter into new markets, they often award certain barriers when communicating with the new consumers. The core values of these consumers are often different from that of the previous consumers and sometimes even clash with each other. For this reason, local marketers are hired for the promotion of the brand keeping in view the new consumers (Boone and Kurtz, 2011). In the case of LOreal, marketers in all countries follow the international standard of marketing. The products are advertised in almost the same manner in every country. This alienates the brand as an international brand. The consumers are more confident in investing in brands that appear friendly and act as their friend. LOreal has alienated itself through its marketing. The following example shows LOreal publicizing in deuce di fferent countries, namely Australia and Japan. Though one can differentiate through the language but consumers want to see faces they can identify with. LOreal advertising Japan LOreal advertising Australia Though LOreal is an internationally active brand, its presence in Australia leaves a lot to be demanded. As Generation Y is increasing its