Soron Case

1. In this case, it is estimated that there are 9 million residential pools in the U. S. The average length of pool usage is 5 months, from May to September, with less people swimming in cold weather from October to April. The majority of chemicals are used during these warm months, but only 25% of these people use chemicals and clarifiers regularly. That being said there are only around 2,250,000 pools that use clarifiers regularly (9,000,000*. 25). From this number, it can be concluded that the maximum reasonable marketing revenue for residential pools is roughly $52,309,152 (39. 06*2,250,000*. 25*14. 8/25) based on the manufacturer price of Coracle. Coracle's main competitors, Keystone Chemical, Jackson Laboratories, and Kymera each possess 15%-20% of the market share, leaving 40%-55% of the market share to Coracle and other smaller competitors. If you factor in Coracle's three main competitors along with the many other smaller-scale suppliers, it can be suggested that roughly 15% of the market share is what Coracle needs to address. It can then be concluded that the addressable market size for Coracle is around $7,846,373 (. 15*52,309,152). I would conclude from the above analysis that the first year goal of $1. million in sales is reasonable for Coracle. If you divide the addressable market size of $7,846,373 by 5 (5 months of average pool usage), it comes to around $1. 57 million, only slightly higher than the target $1. 5 million. 2. One of the reasons Soren Chemical is struggling to sell Coracle is because it is new to developing a brand and relatively inexperienced with marketing to wholesalers, retailers, pool services and consumers. This inexperience has led to miscommunication in its marketing channels, causing only 30% of consumers who inquired about Coracle to actually receive the information regarding the product.Also 70% of consumers stated that Coracle was not even offered by their distributers. These issues clearly point to the fact that Soren Chemical's inexperience is affecting sales and preventing it from communicating the benefits of Coracle to the consumer. Also the distribution channel structure Soren has to go through might also have a negative effect on sales. The distributor and retailer demand a 30% and 15% gross margin, increasing Soren's price from $14. 88 per unit to $25 per unit. Consumers find this inconvenient and expensive. 3.In order to determine the highest price Soren can set for Coracle along with how Coracle can be priced relative to consumers, the actual worth to end-users must be considered. One way to estimate the worth to end-users would be to calculate the annual EVC of Coracle. This can be done by using the annual cost of a substitute as the reference value and adding it to the differentiation value of the two products. One substitute, ClearBlu, has an annual cost of $56. 25, the reference value. Coracle reduces the need for chlorine, treatments, and enzymes, and for pool owners and reduces th eir annual chemical cost by 20%-30%, for an average of 25%.ClearBlu reduces the annual cost of chemicals for pool owners by 15%, making the increase in savings by using Coracle 10%. The annual chemical cost excluding clarifiers is $300. Thus the annual EVC of Coracle is $56. 25+. 1*300=$86. 25. 4. Coracle should initially adopt a push strategy because it is a new brand and possesses low brand loyalty and awareness. A push strategy would create awareness among consumers and expose the product to them. A push strategy would also encourage distributors to stock their shelves with the product.According to the study, only 25% of consumers use clarifiers regularly and understand their benefits. This displays a low involvement in the purchasing decision of consumers and further proves that push strategy would be more beneficial for Coracle. Conversely, Coracle could also adopt a pull strategy and focus more time and money on communicating the value of the product to the consumer. This woul d be done through advertisements and raising brand awareness. However, such an expenditure would be costly and time consuming, making a push strategy appear to be more efficient.

Managing in the Global Environment

Globalization is a complex concept that has elicited much controversy. The available literatures on the globalization have little harmony in regard to what it is and whether it is a new or an old idea. Narrowly, globalization implies a process of aggravation of political, economic, and cultural interdependence amid the different actors within the global system. Globalization is more systematic in the economic field where it signifies a process of intensification of national economies with the purpose of developing the capacity of the global economy to work as a unit. This integration comes with certain socioeconomic conditions as well as policy mechanisms. Therefore, understanding globalization necessitates the description of the underlying context that makes it viable, as well as the institutional set up and policy frameworks that promote it. Globalization and its changes Over the last two decades, some significant changes in the global system have precipitated globalization. One is the changes in power distribution on a global level where the United States emerged as the sole superpower. This development has per se eliminated the competition among nations for global leadership and dominance; it would be difficult to have a common economic space while there are competing superpowers. However, in this regard, globalization is perceived as a United States dominated set up. In addition, it implies that if another superpower emerged, then the process would be reversed. (Scholte, 2003) Another factor which precipitated globalization is the bouncing back of the global predomination of capitalism as well as the free market economic system. Conflicting economic frameworks and visions would not be compatible with the processes of making a common economic space. Thus the lack of competition between various economic visions has created a favorable environment for globalization. Globalization and policies Several policy instruments have been created to act as mechanisms of globalization; this is after the establishment of the acknowledged underlying conditions. There has also been creation of fresh multilateral institutions with the restructuring of the older ones so as to manage and promote the mechanisms of globalization; a few key examples include the International Monetary Fund (IMF), The World Trade Organization (WTO), and the World Bank. The policy mechanisms developed in harmony with neoliberal ideology also aim to foster globalization; disengagement of state in economic activity especially in regard to regulation and institutional changes like trade barriers restriction, privatization, and capital mobility liberalization are some examples of these mechanisms. In developing world, the World Bank and IMF through their sponsored programs has been the vehicle behind the adoption of these mechanisms. There are two major reasons, in regard to globalization, that explain the harmonization of economic policy with neoliberal ideologies. First is that it would be close to impossible to think of convergence of national economies into a common space controlled by hegemonic power where countries are not prevented from exercising their powers such that they single handily design economic policies in line with their specific circumstances. (Gill, 2002) Second, the identified underlying shift stands for a change in power balance amid the social classes in support of capital at the world level. This change coupled with the United States hegemony has resulted into a condition suitable for the integration of capital's goal of the world economic system. The goal involve trade and capital flow liberalization as well as labor markets deregulation keeping in harmony with the interest of capital. Consequently, capital flow liberalization across borders coupled with technological development has reinforced the increased capital’s power by allowing it the power of mobility. In contrast, the capacity to organize and maintain pooled bargaining by labor has been shaken by deregulation of the capital mobility, labor market, and technological changes. In consideration of the acknowledged underlying shift and globalizing mechanism, a more comprehensive definition of globalization could be; a process of aggravation of interconnectedness amid national economies where it aims to create a single economic space and largely aligning with the capital’s interest, led by a hegemonic power and supported by different policy instruments and institutional frameworks. Globalization; New or Old Phenomenon There is widespread discussion as to whether globalization is a new or old phenomenon. Some analysts consider the concept to be new as well as revolutionary. Others including Kenneth Waltz argue that, in comparison to the era prior to the first world war, the current global set up has underachieved in terms of the level of intensification. Furthermore, the earlier governments especially before the First World War had less intervention than the government of toady. The aforementioned points are valid but they also do not denounce that capitalism brought a vigorous stride in global integration that was affected by the interwar of between 1918 and 1939 and the Cold War. The degree of consolidation of the worldwide production systems and disengagement of nations from economic activity may still be below the levels achieved in 1910. However the present rate globalization is high and the level of intensification may soon exceed the prior set records. (O'Rourke and Williamson, 2000) Notably, the welfare state set up that had been predominant since years of the interwar in the 21st century has declined. As a result, a new direction in global order that is designed in line with the reasoning tradition of Milton Friedman and Friedrich Hayek has arisen. According to Hayek, for example, the concerns of social imbalance are just indication of the outdated communalistic idea which should be scraped out and replaced by individual responsibility and freedom the issues of poverty and inequality not withstanding. Again, there is an increase in the outlook that national economies have integrated into a common space of worldwide economy; furthermore, only one form of organization is appropriate. The realization of a single global economy has still a long way to go. However, there is a powerful force propelling the world to that direction. Controversy also mars the factors that promote globalization. Obliviously, technological development has contributed to the intensification of interdependence. However, it is not substantial to claim that technology, by itself, would precipitate globalization. For instance, it is unclear whether capital mobility would be achieved due to technological advances alone; development in communication coupled with capital flows deregulation have improved capital mobility. (Bello, 2002) Conclusion Some sectors agree that globalization is modeled by the forces of the market system. In argument, to realize an economic system a political system must come in handy. Therefore, globalization is dictated by the assent of governments and in this regard, the United States predominant power as well as other developed nations. The strict followers of the market system argue that the reception of globalization by governments is inevitable such that they cannot prevent globalization in which case they would incur immense costs. Interest of powerful capital can punish national governments which implement monetary and fiscal policies that impact greatly on their visions. In these circumstances, developing countries have sided with capital due to amounting pressure from the advanced nations and the multilateral globalization agents. (Stiglitz, 2002) Reference Bello, W. (2002): Deglobalization: Ideas for a New World Economy, Zed Books, Gill, S. (2002): The Political Economy of Globalization: the Old and New, in E. Aksu and J. A. Held, D. and McGrew, A. (2002): Globalization/Anti-Globalization, Cambridge, Polity, 2002 O'Rourke, K. and Williamson, J. G. (2000): Globalization and History: The Evolution of the Nineteenth Century Atlantic Economy. Cambridge, Mass.: MIT Press. Scholte, J.A. (2003): Democratizing the Global Economy: The Role of Civil Society, Stiglitz, J. E. (2002

Book binding Essay Example for Free

Book binding Essay OBJECTIVES:2. OBJECTIVES:The term ‘binding’ is sometimes used to describe the cover of a book. For example, you might refer to a book as having a binding of leather, or being bound in linen. But binding also means the act of attaching many pages to one another to produce a book. Bookbinding is a very old craft and the techniques used in hand-binding have hardly changed over the centuries. Mechanization has changed the way most books are made but hand-bound books still use the same the techniques and equipment. As a craft, bookbinding plays an important role in the production of artist’s books, the preservation of antique books, and in training for fine arts students. As a commercial process, bookbinding plays a role in the lives of any consumer who picks up a book or magazine. Advances in commercial bookbinding techniques have greatly improved the cost, and therefore accessibility, of printed material all over the world. IT: 3. WHAT DID YOU DO TO ORGANIZE IT:A prior permission has been taken from the Teacher-in-Charge of our institution to perform the work. Eight students of class VIII, Sec A are selected to participate with me. The Biology Laboratory of this institution has been selected as the working place. I first told the students the procedure of book binding:†¢ Stapling and Sewing – The collected papers exactly the same sized are piled them up. Then staple down/sewed along one edge. †¢ Gluing – A white paper paste, or â€Å"library paste,† is good for most purposes. †¢ Covering – Any book will be enormously improved if it has some kind of a cover. The cover doesn’t have to be cloth or cardboard or particularly heavy. prasenjitzoology@gmail. com 1 BOOK BINDING CONTRBUTIONS:4. CONTRBUTIONS:†¢ MINE – I directed as well as helped the students how to prepare for such works. †¢ MY HEAD TEACHER – He encouraged and motivated me to perform the work. He also helped me by inspiring the students also. He also helped me by granting a fund for that. †¢ MENTOR – The Principal, Prof. D. P. Nag Chowdhury of the College, Shimurali Sachinandan College of Education was the mentor who helped me mentally as well as providing printed materials to do the work. The Director of the workshop, Prof Trishna Goswami as well as the Coordinator, Prof. S. R. Adhikari of the College, Shimurali Sachinandan College of Education, P. O. – Shimurali, District – Nadia also helped me in many ways. A book binder of that locality also helped various ways to make successful this work. CTIVITY: 5. OUTPUT OF THE ACTIVITY:Students can bind books at home following these simple instructions. This is so simple that the students themselves can make them for the joy of learning science. It can encourage them in publishing business. PERSONAL:6. YOUR PERSONAL:†¢ OBSERVATIONS – Students shortlisted the materials from their book or as directed that are needed to perform the work. Sheets of paper for binding into a book, Bone folder, Studio Tac double-sided adhesive, Heavyweight papers for end pages, Pencil, Jade glue, Paint brush, Headband tape, Craft knife, Binder’s board (acid-free), Book canvas, Iron-on transfer paper (optional)are collected by the students from their homes and market. Then prasenjitzoology@gmail. com 2 BOOK BINDING they started the work following the book binding procedure as stated. My students enjoyed this very much and many of them tried this on their own. †¢ EXPERIENCES – Teaching children about the publishing business entails more than writing stories and creating characters. In fact, you can turn any English lesson into a crafts project by introducing children to bookbinding activities. †¢ DIFFICULTIES – Manipulatives and experiments are teaching aids that the children are allowed to play with and touch. Hence it was a time consuming process. FROM:7. FEED BACK FROM:†¢ STUDENTS – The participants were fully satisfied and wished such programme to be of more and more so that they could update their knowledge & activity. This is the spirit of teaching and learning. With hands on activities they acquire first-hand knowledge which inspires them to pursue the field of publishing to become successful who is the wealth of a nation. †¢ COLLEAGUES – They highly appreciated such activities more and more so that the students can easily understand their lessons. The students can test these works without any fear of cost or breakage. This is so simple that the students themselves can make them for the joy of learning science. Teaching children bookbinding is a way for them to become part of this long tradition of book arts in a fun and imaginative way. †¢ MENTOR – He thanked me so that I have done the work accordingly in involvement with my students in my institution. This will be proved very useful in rural and urban schools as well. ************* prasenjitzoology@gmail. com 3 Book binding. (2016, Sep 08).

Development of Business Information Systems in Snappy Happy Catering Essay

Development of Business Information Systems in Snappy Happy Catering Ltd - Essay Example This essay states that in today’s highly competitive world where knowledge is power, the information system has become a major functional area of an organization together with finance, operations, marketing and human resources management. The information system is a major source of information and support needed to promote effective decision-making of managers. It is a major contributor to operational efficiency, employee productivity, morale, customer service and satisfaction. It is a vital ingredient in developing competitive products and services that creates a strategic advantage to the organization. In today’s networked world, an information system is a key component of resources, infrastructure and capabilities. In summary, it can be concluded that the information system has become a strategic tool to grow the business, to compete in the market and improve their position in the industry. Snappy Happy Catering Ltd, that was analyzed in the essay explores their poss ibilities with supply chain management system and a human resource information system in order to improve operational efficiency and to meet their business objectives. It is also conclued that in order to identify the suitable information systems for the Snappy Happy Catering Ltd company, the management team must organize several meetings aimed at selection of the systems. Typically, every round table discussions must have an agenda based on the steps, that were provided and be attended by all department heads. ... In today's highly competitive world where knowledge is power, information system has become a major functional area of an organisation together with finance, operations, marketing and human resources management. Information system is a major source of information and support needed to promote effective decision-making of managers. It is a major contributor to operational efficiency, employee productivity, morale, customer service and satisfaction. It is a vital ingredient in developing competitive products and services that creates a strategic advantage to the organisation. In today's networked world, information system is a key component of resources, infrastructure and capabilities. In summary, IS has become a strategic tool to grow the business; to compete in the market; and improve their position in the industry. (Iansiti & Favaloro, 2006) Task 2 Snappy Happy Catering Ltd Snappy Happy Catering Ltd may explore a supply chain management system and a human resource information system in order to improve operational efficiency and to meet their business objectives. In order to identify the suitable information systems for the company, the management team must organize several meetings aimed at selection of the systems. Typically, every round table discussions must have an agenda based on the steps provided and be attended by all department heads. There are three steps in the selection and management process. First step involves planning, identifying and justifying IS. Information systems are enablers of business processes, their planning must be aligned with the overall business plan of the organisation and the specific decisions or tasks they support. It must be justified through cost-benefit

Could you be an Entrepreneur Essay Example | Topics and Well Written Essays - 2000 words

Could you be an Entrepreneur - Essay Example These people are still alive in history, in their inventions and in the hearts and minds of the people, and they continue to inspire many people. However, the dark side of entrepreneurship is that not all people make it to level where they earn a place in the history. In fact, statistics reveal that more than half of the small businesses fail in their first year of business. Furthermore, the bankruptcy fillings have been increasing over the past few years (Keister, pp. 19-23, 2005). This paper is an attempt to explore the reasons of the same. The paper would present the reasons why majority of the entrepreneurs fail to manage their growth phase and what allows entrepreneurs to do the same with effectiveness. Discussion Following are some of the reasons why entrepreneurs fail to manage their growth. Growth Strategy One of the biggest issues entrepreneurs face once they have overcome the inertia of business is the absence of a clear strategy. Most small businesses are opened based on i ntuitions, advices of colleagues, peers, family and friends, raw data, assumptions and others. Furthermore, since most entrepreneurs want to make it simple, they do not plan things extensively, and just allow things to â€Å"let happen.† Entrepreneurs prefer their business to be a rollercoaster ride rather than planning and strategizing like other businesses do (Kuratko, pp. 287, 2008). However, once they get going and enter into their growth phase, they fail to understand that the reactive approach, unplanned approach, uncalculated, intuition based strategy is less likely to work. When a firm grows, it is exposed to the market competition and other competitive forces like that of buyer power, supplier power, threat of new entrants, and threat of substitute products. When a firm grows, it catches the attention of many competitors and rivals, which had previously avoided the entrepreneur as posing no threat (Audretsch, pp. 23-43, 2002). Therefore, the point is that while growi ng, an entrepreneur has to choose a clear and well-defined growth strategy (Bygrave & Zacharakis, pp. 78-79, 2010). Now successful entrepreneurs are able to understand that there are only three types of four distinct types of growth strategies available for the firm. These are ‘penetration strategy, product development strategy, market development strategy, diversification strategy’ (Crane & Meyer, pp. 112-115, 2010). Penetration strategy calls for operating in the existing market with the existing product. The idea here is to increase the usage of customers by encouraging them to buy more of the same product. The same can be done with the help of marketing, promotional offers, little modifications in the product and others. Important here to note is that the entrepreneur would not look to target any other customers, segment or try to take away share from other competitors (Crane & Meyer, pp. 112-115, 2010). By pursuing a market development strategy, the entrepreneur tr ies to reach out new geographic, demographic, psychographic, and other markets and segments for its existing product. Moreover, it is also possible to pursue a market development strategy by communicating a new use of the product thus increasing the customer base. Successful entrepreneurs may also go for product developme

Critical Argument Essay Example | Topics and Well Written Essays - 1500 words

Critical Argument - Essay Example Notably is the Wikipedia where its users/audience can edit, modify, revise and even change the original work allowing for the content to improve as more audience use it. Unlike in blog where the content is exclusively from the point of view of the author, Wikipedia is a result of a collaborative work among its various users improving it over time. In Wiki, all of its visitors can be its collaborators and therefore it is more of a discussion platform than blogging (Davis 2006). These visitors who could edit, add and even modify the original work anonymously without reward are Wiki’’s strongest feature known as crowd sourcing. According to Engstrom &Jewett, Wiki is primarily a collaborative research that analyzes divergent points of view (2005). Wiki is indeed a good tool for collaborative work that involves a large number of people because it does not put a limit on a number of people who could edit and improve the original work. The page can also be edited or modified o ver a number time without capping the frequency of the changes made in the original work. This way, the original text is enriched by the contributions and collaborative work of its visitors making the content better as time goes by. This was validated in one of my education course class where our professor asked everyone in the class to work on one broad subject during the semester. The exercise revealed that everyone was engaged on the wiki page and the broad subject was eventually subdivided into various categories as time and student progresses illustrating how collaborative tools such as wiki can improve and provide an opportunity to share knowledge and perspective to other people. Moreso, Wikis has also proven that by itself, they are also an effective teaching tool because it engages the student in the learning process. Wiki’s efficacy can be lent in Cynthia Haven argument in her paper that states â€Å"today’s kids don’t just write for grades anymore. Th ey write to shake the world.† The most famous feature of the Wikipedia is â€Å"Crowd-sourcing†Ã¢â‚¬â€when multiple people contribute to a site to make it better (anonymously—with no reward), people devote their time and energy on the website not just for grades or any repay. They write to communicate, to share their own knowledge, to get a sense of power. With various and mass information provided, more and more students using Wikipedia as their reference on their writing. At the same time, more and more anti—wiki professors and scholars are dismissing wiki as â€Å"incomplete† and â€Å"downright false† for it to be abandoned in academic study. The precaution of the academics against Wikipedia is not without basis and I believe that every student who uses the platform should be aware of its caveat. True, Wikipedia has many benefits but it also has its own downside. The source had fatal information errors that included â€Å"false deaths r eports†, â€Å"libel† and â€Å"miscellaneous hoaxes and mistakes† and therefore is susceptible to false information. At top of the false death report— Ted Kennedy’s death, â€Å"the wiki page falsely reported the â€Å"death† of Sen. Edward Kennedy, while he actually did suffer a seizure during the post-inaugural luncheon for Barack Obama†. This has been corrected by an anonymous user but still the incidence demonstrated the vulnerability of the platform towards inaccuracy

Four Essay Questions of Art History Example | Topics and Well Written Essays - 1750 words

Four Questions of Art History - Essay Example Some features that are used to identify Greek sculpture cannot apply sometimes due to difference in the sculptures. The ancient Greek sculpture has always been able to stand on without any support. Roman sculptures were created or curved in such a way that they cannot stand without a subjection of support or broad base to them. The two sculptures have shown distinct features such as possibility of broad base from the second sculpture that shows a crowd of people around a man on horseback. The 6 feet marble relief of standing man is a Greek sculpture, since the background of the sculpture looks like it has been made from bronze. Both the two sculptures are made from bronze and marble but the heights are different. Greeks used to make slightly taller curving than the Romans. The first statue is more idealistic and has an athletic figure than the sculpture of crowded men behind a man with the horseback. Greek artists concentrated more on their mythology in the creation of the statues, a nd unlike the Romans they gave more importance on athleticism making them produce idealistic statues. The second curving of crowded men behind a man on horseback looks more real, and it does not seem like one that believe in mythology. Only the Romans believed in creating sculptures that looked real and they didn’t believe in mythology. The Romans gave much importance to realism that made them create sculptures of real people. One bigger thing about the Romans is that they believe and cropped into history. The work of the artist from Romans has always described more of historical nature than the Greek’s artists. The second sculpture that shows crowded people around a man on horseback seems to be very ancient than the first sculpture. The background of the statue shows old but real creativity of old trees and the relation seems historical. The Romans became popular of their statue cravings due to their creative style on historical background. The first statue of a stand ing male is very plain and has no background that can describe a historical creativity or evolvement therefore it represents a work from Greek artists. Greek artist started by creating small sculptures but they evolved and created statues of mythological character, and as well they upgraded themselves as the creators of marble sculptures as well. The Greeks awhile evolving from making small sculptures to mythological once they created tall but not that much taller than the Romans structures, that is why you can suggest that the first sculpture is that of a Greek artist’s work rather than the Romans. Sometimes it is very hard to differentiate statue of the Romans from that of the Greek, it is because the Romans have tried to preserve the statue culture and tradition and as well they have followed closely the work of Greek artists. And due to time passing they developed statue of their own with a very unique style of creativity. If you look carefully at the second statue of cro wded men around a man on horseback is more unique and if you take a closer look you will realize that the background is very unique compared to the first sculpture of a standing man with a very plain background. Compared to other works with the lifelike statue of the classical era, a good Greek sculpture is rigid and stylized making it seems so obvious but distinctive from other work. Sculptures that are more culturally and traditionally linked are the Roman statues. But to some extend some of the Greek sculptures do show cultural affiliations just like the Roman

Critical Self-Reflection Essay Example | Topics and Well Written Essays - 1000 words

Critical Self-Reflection - Essay Example Critical thinking has helped me accept both unpleasant and pleasant events in my life with such grace and positive attitude. Whenever I was faced with a setback in life, I viewed my situation from different perspectives in order to explore all views and understand just how crucial the situation actually was. I believe that critical thinking is a skill that anyone could benefit from in his or her daily lives. Every day we are faced with decisions and choices. Without critical thinking, how would it be possible to make the right choice? Critical thinking is a skill we use or ought to use in almost every aspect of our lives without even realizing it. College has given me many opportunities to use critical thinking in many new ways, or in ways, I had never before. For example, in our interpersonal communication class we get to share a lot on our relationships and family. I did not only share my story on life with others, but got to listen and reflect on their stories. This helped in giving me a new perspective on life. We should not always be confined to our own ways and imagine that we are always right. Secondly, on numerous occasions in math class, we are given a word problem to solve. In order for one to find a solution, you are expected to figure out the best system in which to solve the question. I doubt this would be possible for me without critical thinking. It takes patience for one to critically analyze a maths problem and come up with a solution (Cottrell, 2011). In addition, in college, no one does the scheduling for you anymore. The choice is left to you. This poses the challenge of ensuring that you use the time you have as well as possible. Otherwise, a whole semester would go by so fast, and before you realize it there is so much that you still have not done. In addition, you are likely not prepared for exams by the time the end of the semester is here. With my critical thinking skills, I am able to manage and organize myself

American history from 1945 to present Essay Example | Topics and Well Written Essays - 750 words

American history from 1945 to present - Essay Example tion.† This statement tells us that every action taken for a larger freedom and a more equal and spacious society is one more step toward the realization of what Herbert Croly once called ‘the promise of American life’† [Kennedy]. Throughout three eras, from 1945 to present, the progress of the Cold War, the Vietnam war, and the Civil Rights movement are showing that America is making progress toward realizing â€Å"the promise of American life†, by showing the lack of freedoms of conscience and equality in the early years, and by taking action for a larger freedom and a more equal society. In the era from 1945 to 1965, America certainly made a few mistakes and moved far away from â€Å"the promise of American life†. After World War II, the world formed two super powers, one was the United States, and the other the Soviet Union. The two started a 45 year long cold war due to their different historical experiences and different ideologies [Morris, 10]. America was once again trapped in a shadow of war soon after the World War II because of the looming Cold War between the and the Soviet Union. â€Å"The cold war had widened and intensified†¦Ã¢â‚¬ ¦ Americans were again at war in the Far East and were forced o live with the threat of nuclear annihilation† [Oakes, 808]. War is the one thing we want to avoid no matter if it is a cold war or a real war. History has taught us that war will only destroy a nation’s economy, and the people who suffer from it are the civilians of the countries that are involved in the war itself. This is represented not only in the Cold War, However, as the United States managed to start another war with Vietnam in 1950’s, lasting all the way through to 1975. Aside from the wars, African Americans had little to no rights during this time period, which goes against the statement of â€Å"the promise of American life†. By the end of World War II, â€Å"The transformation of the southern economy was undermining the system that segregated

Strategic Global Business Solutions Project Report Dissertation

Strategic Global Business Solutions Project Report - Dissertation Example The Market Trend†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Page 9 4.1 PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 9 4.2 Ansoff Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 9 4.3 Porter’s Five Point Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Page 10 4.4 BCG Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 12 5. The Corporate Vision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 13 6. The Corporate Focus†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 14 7. Feasibilities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 15 7.1 Define fewer goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 15 7.2 Goals to be transformed to Revenue†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 15 7.3 The Employee Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 15 7.4 Control the cost†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 16 8. Financial Management & Controlling †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 16 9. ... If we try to understand this system, if our relentless quest to know the origin and wellbeing compel us to fathom into much more deeper into the subject itself, we will get the answer –it is the word of wisdom that churns out in those ancient gray years of civilization when the basic postulates of science often were being masked with so many unscientific irrationalities. Some stand alone subjects hold the supreme truth at the zenith and Ayurveda is one of them. Our basic discussion will revolve around a particular brand of ayurvedic range of products which is being conceptualized and marketed successfully by the largest FMCG Company of the world- Unilever. The brand in question is AYUSH, a bouquet of purest forms of nature, to address the basic questions of regular beauty care in a gentler and natural way. 2 Situation Analysis The prelude of the situation analysis that leads to the grater understanding of the situation are to be discussed here. The aim of this dissertation is to get the resultant outcome of the planning over which the foundation of transnational business is lying upon. In this case we will discuss the product that is manufactured in 100% Export Oriented Unit in India and which is to be marketed in Australia. The marketing planning, coupled with the analysis of the socio economical milieu in between both the country are to be emphasized in this case. 2.1 The Countries—India and Australia. It is very hard to comprehend both this two countries except the basic two similarities—both this countries are inhabited by homo sapience species and they live and die for cricket. Basically India is a developing country, like China, with a sheer burden of overpopulation and poverty while the position of Australia is in the bracket of most

History of Fire Sprinklers Essay Example for Free

History of Fire Sprinklers Essay Rome, 64 A. D. Emperor Nero watched in horror as the great city of Rome burned for six days and seven nights. Afterwards 70% of the city was left in smoldering ruins and devastation. (The Burning of Rome, 64 AD 1) Why the exact cause of the fire is unknown, we wonder if an effective sprinkler system could have prevented this incident and others like it. A city that was well known for their magnificent construction, architecture, and irrigation systems was almost completely destroyed by one incident. Many codes do not require a specific type of Automatic Sprinkler System. While the most common type found is the Wet Pipe System; Dry Pipe, Preaction, and Deluge Systems can be found in many different occupancy types. The two main purposes of automatic sprinkler systems are to extinguish fires and control the fire until appropriate personnel arrive to extinguish the fire. Automatic sprinkler systems are expected in all occupancy types, except residential, unless the hazard is not compatible with water. For these hazards there are several other types of suppression systems that can be installed to manage the incident. By installing an automatic sprinkler system, you increase life safety and property protection. What is the standard of sprinkler systems? The goal is to increase life safety and decrease property damage. The National Fire Protection Association (NFPA) has been the leader in mandating standards and requirements when it comes to sprinkler systems. They have developed many standards that address the installation, inspection, and maintenance of sprinklers. Wet pipe systems are closed water systems attached to a piping system containing pressurized water at all times. This type of automatic sprinkler system is the most common type, and can be found in all most all occupancy types. Unless the potential of freezing pipes or other special conditions apply, this type of system will be encountered most frequently. The operation of this sprinkler system is very simple. The wet-pipe system consists of sprinkler heads attached to sprinkler supply lines that interlace the occupancy. When a fire first starts there is minimum heat generated. As the fire grows and the thermal layer is disturbed, heat rises to the targeted sprinkler heads. Depending on the rated temperature of the sprinkler head, a fusible disc or link melts from the heat and initiates the flow of water. While most fires are controlled by one or two sprinkler heads, in the case of fast moving fires more may be needed to control the fire. When water is flowed from the system, typically other things may happen. In all most all wet-pipe systems, there is some type of audible alarm activated at the standpipe. This will trigger other alarms in the building, and most of the time notifies an agency that will then notify the Fire Department of a water flow alarm or others like it. Dry pipe systems use air or nitrogen to keep the supply line pressurized at all times. This type of automatic sprinkler system is commonly found in the colder areas where the possibilities of freezing pipes are encountered. Dry-pipe systems provide the same adequate protection similar to wet-pipe systems. The piping is charged with air or nitrogen, and when a sprinkler head is activated the drop in the pressure opens a valve at the standpipe that allows water to flow into the systems. (Bahme 25) Just like the wet-pipe system, normally one or two sprinkler heads are needed to control the fire. There will also be an alarm that is activated notifying the appropriate agency to contact the Fire Department. At lest once a week the system should be tested to make sure that the air pressure within the piping is maintained. The third type of automatic sprinkler system is the Pre-action System. This type of system is a closed piping system that contains air, which may or may not be under pressure. When a fire occurs the fire detecting device signals the control valve to open charging the system. This type of system is usually used where the possibility of broken pipes and sprinkler heads may result. The most common places found include electrical rooms, computer rooms, and other areas that may house expensive equipment. There can be several types of pre-action system including a recycling system. This system is capable of charging the piping, discharging water, then cutting itself off. In the event that the fire rekindles, it can discharge again. It then has the ability to recycle the water. Deluge systems are much like Pre-action systems except that the sprinkler heads are open and the system is not charged. Similar to that of the pre-action systems, a fire detection device, usually a heat sensor, activates the discharge valve on the system. The difference is that the entire sprinkler component of the system is open; therefore the area that is activated is deluged in water. These types of automatic sprinkler system can be found where a high hazard of flammable liquid may be encountered. The most common place is aircraft hangars. Caution should be taken though; in confined spaces the oxygen level can be deficient when these systems are activated due to the copious amounts of water. Combined Dry-Pipe and Pre-action systems are composed of both the systems mentioned above. These systems have the dry pipe features with the pre-action features in the event the dry pipe portion fails. These systems are used when an area is too large to be covered by a dry pipe system. On the same note though, combined systems were originally developed for protection during cold climates. Long lines would be subject to freezing. These systems are commonly found when dealing with long piers. (Bahme 30) It is important to note this type of system is considered two independent systems. Testing requires individual standards for both type; consisting of the dry pipe system and the pre-action system. Limited water supply systems are those where supply water cannot be properly supplied to the occupancy. These systems consist of many wide range types and can be used as outside sprinklers and confined space sprinklers. Some research obtained shows that one type of limited water sprinkler type could be the antifreeze sprinkler system. This type of system is very uncommon and is normally not accepted and used in recent automatic sprinkler systems. In conclusion, there are several types of water sprinklers used in today’s management to help increase life safety and decrease property damage. By including detection devices and the correct sprinkler heads, these systems can mean the difference between life and death. The occupancy should have the correct automatic sprinkler system that will properly suppress the material relevant in that occupancy regardless of the type. The preferred automatic sprinkler system should all be able to notify the occupants, summon the correct agency to suppress the fire, sound alarms, supervise fire control, and initiated a wide variety of auxiliary functions involving environmental, utility, and process controls. (IFSTA 559)

History and description of Coca Cola

History and description of Coca Cola Coca Colas history can be traced back to a man called Asa Candler, who bought a specific formula from a pharmacist named Smith Pemberton. Two years later, Asa founded his business and started production of soft drinks based on the formula he had bought. From then, the company grew to become the biggest producers of soft drinks with more than five hundred brands sold and consumed in more than two hundred nations worldwide. Although the company is said to be the biggest bottler of soft drinks, they do not bottle much. Instead, Coca Cola Company manufactures a syrup concentrate, which is bought by bottlers all over the world. This distribution system ensures the soft drink is bottled by these smaller firms according to the companys standards and guidelines. Although this franchised method of distribution is the primary method of distribution, the mother company has a key bottler in America, Coca Cola Refreshments. In addition to soft drinks, which are Coca Colas main products, the company also produces diet soft drinks. These are variations of the original soft drinks with improvements in nutritional value, and reductions in sugar content. Saccharin replaced industrial sugar in 1963 so that the drinks could appeal to health-conscious consumers. A major cause for concern was the inter product competition which saw some sales dwindle in some products in favor of others. Coca Cola started diversifying its products during the First World War when Fanta was introduced. During World War 1, the heads of Coca Cola in Nazi Germany decided to establish a new soft drink into the market. During the ongoing war, Americas promotion in Germany was not acceptable. Therefore, he decided to use a new name and Fanta was born. The creation was successful and production continued even after the war. Sprite followed soon after. In the 1990s, health concerns among consumers of soft drinks forced their manufactures to consider altering the energy content of these products. Minute Maid Juices, PowerAde sports drinks, and a few flavored teas variants were Coca Colas initial reactions to this new interest. Although most of these new products were well received, some did not perform as well. An example of such was Coca Cola classic, dubbed C2. Coca Cola Company has been a successful company for more than a century. This can be attributed partly to the nature of its products since soft drinks will always appeal to people. In addition to this, Coca Cola has one of the best commercial and public relations programs in the world. The companys products can be found on adverts in virtually every corner of the globe. This success has led to its support for a wide range of sporting activities. Soccer, baseball, ice hockey, athletics and basketball are some of these sports, where Coca Cola is involved (Bell, 2004). The company is listed in the New York Stock Exchange, the SP 500 index and the Russell 1000 Growth Stock Index. As of 2010, company had an operating income of more than 8 billion US dollars with an asset base worth more than 72 billion US dollars. The current chair and chief executive is Muhtar Kent. This is particularly impressive for a company, which spends millions annually on lobbying and related expenses. Competition between Coca Cola and its rival, PepsiCo has always been an exciting affair. In 2008, PepsiCo acquired the majority share of a leading Russian juice company called Lebedyansky, securing a firm foothold in the vast region. A year later, Coca Cola responded by purchasing Russias largest juice maker, Nidan Soki, a move which reduced PepsiCos influence in the region. While some saw Coca Colas action as retaliation, analysts viewed it as a way to compete (Ilya Plakhinas). Russia being a vast country with many people, presents a potentially lucrative market to anyone who secures the firmest foothold, which is essentially what both companies attempt to do. President of the region, Ahmet Bozer, summarized his companys actions as a commitment to direct more investment in Russia. Bozers comments are reflected by the fact that Coca Colas investment in Russia exceeds 2 billion US dollars, distributed over two decades of commitment to this lucrative market. One billion US dollars was earmarked for the same market as Coca Cola strives to introduce more investment in Russia and the Eurasian market. Before the transaction was finalized, Nidans projected earnings before taxation and amortization was about 45 million US dollars. For a company as large as Coca Cola to invest in a company this size, the net benefits must have been identified as essential. This is the case since the small business represents Coca Colas entry into the Russian market. So faithful was Coca Cola in the potential of Russia that, they even to choose to pay off Nidans debts. 1.2 Problems facing Coca Cola It being a producer of soft brinks and associated beverages, Coca Cola has always had the issue of environmental pollution and sustainability through recycling as areas of concern. This prompted it to take the unusual initiative of requesting retailers to return the unique recyclable racks provided along with stocks. Earlier on, the company had started a program where retailers were provided with unique cardboard racks for use exclusively with Coca Cola products. The company identified the need to create such a program in order to establish synergy between Coca Cola and its distributors. The issue of environmental degradation has been one of considerable concern for the Coca Cola Company for a long time. This is due to nature of its main products, which require attractive yet disposable packaging. While the company deviated from using glass as its original packaging material in favor of aluminum and plastics, these present the problem of pollution. The concern for preserving our environment has become a significant factor even among potential customers considering buying or not. The Hartman Group in the United States researched on this and concluded 70 percent of potential buyers consider sustainability. With this in mind, companies like Coca Cola have come up with initiatives to ensure they portray this concern for our environment as they go about their business activities (Foust 2006). While Coca Cola works with retailers in United States, consumers have not been left out. The company started a recycling program for their soda can which saw the companies recycle over 700million kilograms of aluminum cans in 2010. In addition to the tremendous savings incurred, the company is recognized for its concern for the environment. This boosts a companys image since concerns about pollution are wide spread among consumers of these products manufactured by companies like Coca Cola. While companies like Coca Cola are always associated with positive results and things, sometimes they face scandals and libels, which undermine their name and alter their representation in society. Coca Cola has had its fair share of these, and although most have been fought off and settled amicably, it is difficult to pin point the culprit in any of them. It is however worth noting that Coca Cola Company is a large multinational, and will usually do anything possible to survive as has been demonstrated many a times. In 2006 and 2007, Coca Cola faced harsh action in the form of demonstrations in some university campuses due to allegations that it had facilitated the murder of eight employees in Colombia, and the unjust jailing of scores more on nonexistent charges. Trade union legend Ray Rogers started this wave of campus boycotts with a view to calling for justice. His actions led to the banning of Coca Cola products in some universities and demonstrations in others. While these actions seem to have noble intentions, the company suffered unfavorable publicity, and a tarnished reputation, which though negligible in fiscal terms, have a long-lasting effect on image. 1.3 Coca Colas PR Strategy In terms of public relations, Coca Cola has several opportunities. The first, and perhaps most notable, is global warming and environmental degradation. Bottled products account for a big portion of the effects of pollution since they are products, which require heavy industrial involvement in production. The recent moves by this great company to reduce its contribution to global warming have been received with admiration. This is because one cannot help but appreciate the concern for our environment from a company that operates more than two hundred thousand diesel vehicles in America alone. Rapid response to inquiries and public concern are an opportunity for Coca Cola to improve its public relations strategy. Since the company will always face scandalous investigations and accusations, handling these issues in a timely fashion, and prudently will assist in their amicable settlement. Two such cases in which the company handled things in this fashion are that of poison Coke in Belgium, and the Indian bottling plant that polluted water in Plachimada, Kerali. Sustainability presents another avenue in which Coca Cola can improve its public relations strategy. Since most consumers have been found to consider the sustainability of a products manufacturer in their production processes, Coca Cola has taken advantage of this and started numerous programs aimed at increasing recycling. The fact that most of these organizations derive their raw materials from our planet is a cause for concern. With this in mind, Coca Cola should adopt even more measures to reduce their reliance on natural resources. Coca Cola Companys overall public strategy is based on creating a source of enjoyable yet safe, distinct and pleasant tasting drinks which appeal to all people regardless of age, gender, locality and affiliation. They have been successful in some respects at achieving this, but more needs to be done to address the issues of consumer perception of Coca Cola products and their impact on health. This has somewhat remained a gray area in its strife to remain significant to the health conscious who make up most of todays consumer market. Coca Colas strategy in news media relations is geared towards the adoption of more friendly relations so that in times of crisis, these media houses take time to assess the credibility of any information they might come across before announcement. Since this is a successful company, many are the times that scandals will be presented to news media organizations for announcement and dissemination. It would be in the companys best interest to create a favorable rapport with media houses. In addition, they are the same people Coca Cola uses in advertisement. The target audiences are all potential consumers and existing ones with the channels used being television, videos, pictures and the Internet. Coca Cola Companys strategy for community relations is directed at creating a lasting relationship with the people who also form the consumer base of the company. The company aspires to ensure these communities feel cared for in all relevant aspects in this relationship, starting from quality of products, their integrity and safety and their overall impact on the nature as outlined in its mission to conserve the environment. In doing this, media has been used since there is no specific target in matters concerning our environment. Concerning the companys public relations strategy on government relations, Coca Cola strives to work more closely with the existing authorities of all markets and their governments in order to ensure there is beneficial coexistence. The implementation of such entails advertisements tailor made to lubricate relations between Coca Cola and the governments of these specific areas. In crisis management, Coca Cola needs to do a lot more since there are many instances where the company has handled these badly. The manner in which you handle a crisis determines its outcome. In Indias case of contaminated drinks, the company acted in a terribly ignorant manner from the very start. Instead, they should have reassured the government, stakeholders and especially consumers by carrying out an open inquiry and investigating the matter openly. Indias perception of Coca Cola and its products would have been different had the management chosen to use the media to reassure all stakeholders. Coca Colas employee communication strategy is aimed at ensuring the companys most valuable assets are well catered for. This is being done by clearing all communication lines between them and management so they do not feel left out or ignored. To achieve this, company has adopted social media and other similar communication avenues. They come in the form of company forums and websites. Coca Cola can benefit immensely from forming another crisis management strategy since the current one is not working. Its effectiveness has not been identified in any of the crisis Coca Cola has found itself facing. Using an example of the incident in India, where contaminated products were discovered, the companys image would have suffered less damage had those responsible for that crisis handled it better. Instead of implementing damage control measures, they cultivated doubt in the findings and its evidence. Concerning its strategy on government relations, Coca Cola should strengthen, existing ties by avoiding the embarrassment of denial incase of any scandal. The companys relationship with the Belgian government suffered slightly as compared to that with the Indians since, in the former case, no denial was done, as was the case in the later. Instead, Coca Cola focused with reassuring its stakeholder while carrying out independent investigations and liaising with local authorities. This led to contempt between those involved and Coca Colas loss of the Indian market. In respect of what happened in Colombia, this company needs to address the issue of employee communication. When an organization has poor communication lines, external influence from extremists and rogue trade unions becomes a real threat. Although the country was undergoing civil wars, had the company invested more in ensuring proper communication, maybe no employee would have died. 1.4 PR Strategy vs. Advertising In advertising, Coca Cola uses a range of methods all designed to ensure potential customers are informed of the existence of this great product. The most widely used of these is television adverts. Since this is one of the most widely available forms of leisure, the company has invested a lot of resources to ensure that any country with a television network runs its advertisement. This is consistent with its public relations policy of educating as many of the masses as possible about its products. Print media follows television as the second most popular means of accessing information for potential consumers. With this in mind, Coca Cola has dedicated a lot of resources in ensuring its full range of products is advertised in news papers, magazines and books. This is in line with its public relations policies of availing information to as many as possible and obtaining feedback in the form of complaints and complements. The Internet is penetrating society extremely fast. This is why Coca Cola has recently resulted to using adverts within websites so that as people navigate through them, they should across these adverts. Although the Internet is yet to reach many parts of Africa, this does not mean people cannot see these advertisements. Many cell phone service providers have incorporated Internet services into their package. While this works well for the company, it can be used maliciously against the same. Here, anti-Coca Cola propagandists use this resource to spread their myths. Billboards and other forms of signage play a vital role in Coca Colas advertisement campaigns. They are a principal form of advertisement especially within towns, meaning that their message reaches many people since they are usually large and are placed at strategic positions. Their use is consistent with the companys public relations policy of reaching out to as many of its consumers using the most effective means (Kotler, 2006). Point of sale advertisements in the form of stickers and stamps are another means through which the company seeks to advertise itself. Within most stores, supermarkets and shops, Coca Cola products are visible in the distinct red color that has come to be synonymous with the drink. Other Coca Cola products are also represented in their respective colors, such as green standing for Sprite and Orange for Fanta. Promotions are another method the company utilizes to advertise itself. The most common of these is in restaurants where Coca Cola drinks are offered free with other food products the eatery serves. McDonalds offer of a free coke for every burger is an excellent example of this. In addition, it should be noted that in choosing which product to partner with, compatibility of the products involved is crucial. This is the reason why such promotions are only carried out with products of a similar nature. 1.5 Effectiveness of Coca Colas PR compared to PepsiCo. A comparison between Coca Cola Company and its greatest rival PepsiCo reveals fascinating facts about how both treat marketing. From a web-marketing standpoint, both companies obviously have decent websites but they are different in their content. While competitors copy their rivals, the two choose to do this differently. Coca Cola Companys website directs one straight to other informative links and websites. PepsiCos websites on the other hand, opens with an animation of a glass being filled with the drink. The Coca Cola website does not offer a prospective customer chances to win gifts like the PepsiCo one where one has the chance to win tickets to an American football game or a car. The two websites treat one differently since one assumes a person is looking for information while the other assumes you would be seeking information and the chance to win a gift. These differences might assist the respective companies boost their images. If one was looking for information about PepsiCo products, their search would be a bit problematic since it is biased to displaying promotional information. This is however not the case in the Coca Cola one where emphasis is given to product information as opposed to promotional services and opportunities. This clearly demonstrates a difference in the opinion between the two soft drink giants concerning information-seeking habits of consumers. While the above are differences in the two companies marketing policies focused on web marketing, similarities are also present. One is quick to notice how both have chosen bright colors in their websites. Seemingly, both companies know the importance of using catchy color schemes on websites adverts in order to attract attention and effectively advertise ones products. PepsiCo uses blue while Coca Cola chooses to stick with red. Websites can be used as information-gathering tools, and both websites exhibit knowledge of this due to the information they have on their footers relating to the total number of visitors to their websites. This also means that feedback is collected in both websites since there are contact boxes where this is collected. In addition, the companies might use these figures to plan marketing strategies. Customer relations and their management is a vital aspect to consider when advertising or marketing your products. Both PepsiCo and Coca Cola Company exhibit knowledge of this since contact aids such as email address, physical address and telephone contacts are provided. The presence of these details means both companies value their consumers and would like to hear from them, or assist in case it is necessary. Forging lasting relations is crucial in boosting corporate image and boosting profitability. According to Kotler, consumers categorize products and internalize them in their minds. This is what both companies have used to their advantage by clarifying them and terming them as superiorities. When a consumer notices a company which puts their categories into consideration, they opt for that. These differences might be a small as size or coloring but they can be the deciding factor for a consumer. Physically, Coca Cola has remained the same for a long time. The company chose to stick with the original style in styling the logo since they believe change might not work for them. PepsiCo on the other hand are a dynamic lot with their product having undergone many changes over the years. This shows a belief in the changes that society itself undergoes and the dynamic nature associated with such goods. Another distinct difference between the two is the choice of icon in marketing. Coca Cola Company uses a bottle, which has been the icon of the company for a long time. This dates back from the late 1800s, when the first symbols were forwarded for use as the company icon. PepsiCo has no distinct icon that can be termed as its marketing symbol. Coca Cola Company bought Columbia pictures, a motion picture company, to bolster its advertising campaigns making them more personalized and cheaper to produce. This advertising strategy worked quite well until Columbia pictures stated incurring losses prompting its parent company to sell it off. PepsiCo never bought a film Company to better its marketing efforts but still went on to become a stiff competitor to Coca Cola. In their advertising activities and public relations, PepsiCo have found themselves in positions where under hand activities were the only solution. They used such in the form of ridiculing advertisements and tasting competitions. Coca Cola on the other hand have always relied on the full name their brand enjoys and popularity of their soft drinks, never on shadow tactics. This ensures their continued success in this industry. In running their Coke side of life advertisement campaign, Coca Cola came across as an original as was reported in a survey that followed its launch. PepsiCo failed in their use of an attractive woman, which came across as being a bit common. Had they chosen another plot in their Max your life campaign, maybe revenues would have soared over Coca Colas. This strategy of Coca Cola, where they use catchy yet original advertisements, has seen them surpass their rival often. During occasions where significant sports are taking place, both countries usually choose different strategies to market themselves. During the 2006 soccer world cup, for example, PepsiCo chose to use a soccer star in their campaign. On the other hand, Coca Cola, decided to utilize a new bottle design in order to boost consumption of their soft drinks during this important affair. While both companies have a strong presence in sponsoring sports and games, PepsiCo exhibits some sought of bias in their sponsorship deals. Coca Cola on the other hand have thoroughly diversified their deals to incorporate both genders in many parts of the world participating in various disciplines. A few notable examples that come to mind with respect to Coca Cola are the 2002 and 2006 FIFA World Cups, the FIFA Womens World Cups in 1993 and 2003 and the FIFA U-17 Championships in 2005. In conclusion, Coca Cola has identified China as the focus of its future expansion and growth plans. With a population exceeding 1 billion, and the fact that it is one of the fastest rising economies in the world, mean that many international companies have intentions of permeating this potentially lucrative market. Coca Cola already has three plants and has earmarked additional 2billion US dollars for investment in China.

Reviewing The Identity Of Looked After Children Social Work Essay

Reviewing The Identity Of Looked After Children Social Work Essay This essay explores how the identity Looked after child contribute to oppression and discrimination in two specific areas of Education and Health. The essay will analyse the role of legislation and policy in combating or promoting discrimination and oppression. The history, societal attitudes, views of the children and theories underpinning looked after children will also be discussed within the essay. Finally I will focus on the implications and relevance to Social Work practice. For the purposes of clarity I will start by defining oppression, discrimination and stigma. Thompson (1997) identifies oppression as the disregarding of individuals or group of peoples rights resulting in inhuman or abusive treatment with dominance and power by one group over another. For Thompson (2006), discrimination refers to a process of unfair or unequal treatment of individuals or groups resulting in undermining the interests of people from a less powerful category within society. From the two definitions of Oppression and Discrimination it can be deduced that the common elements are abuse of power and privilege associated with degrading treatment of the less fortunate individuals or groups of people in society. Apart. from discrimination and Oppression it is important to mention Stigma as another attribute that is prevalent and used as a tool for social exclusion. Diversity in Society Assignment 1016433 Goffman, (1963), and Parker and Aggleton, (2003),s theories of stigma help us to understand how stigma is constructed and its influence in peoples lives. Goffman (1963), describes stigma as an attribute that is deeply descending within a particular social interaction, where the person possessing the attribute falls short of societal expectations. Parker and Aggleton (2003) interpret stigma as a tool of preserving or undermining social structures. They view stigma and discrimination as functional systems which maintain boundaries between those in power and those without. Through such power, social inequalities are developed leading to creation of social norms. Social norms formulate stigma as they govern interactions between people and reinforce power structures that serve to isolate those that are regarded as outsiders. Both theories help us to understand the roots of stigma, prejudice, negative attitudes and its impact to Looked After children after Children. The last three decades have experienced a huge overhaul and introduction of legislation and policies seeking to address the needs of children. The Childrens Act 1989 (CA 1989) reformed Law relating to children and in particular set out the framework for the provision of support for children and families and for the protection of children in England and Wales. This was in line with the the United Nations on the Rights of the Child (UNCRC 1989) which was the first legally binding International instrument to promote the rights of children throughout the world. Burke and Parker (2007). Diversity in Society Assignment 1016433 It is important to mention them following initiatives when discussing issues relating to the welfare of children: The Quality Protects 1998, Chidren Leaving Care Act 2000, Adoption and Children Act 2002, the Choice Protects policy, the Childrens Act 2004, Every Child Matters 2004, Care Matters (Green and White Papers) and The Children and Young Persons Act 2008. Some of these initiatives and legislation were introduced to reinforce Safeguarding children and also in response to reports of abuse, neglect and harm to children in different institutions of residential care in the UK with the most publicised individual cases such as the deaths of Victoria Climbe ( 2000). It was revealed that Staff working with vulnerable children were not adequately trained, rigorously checked on recruitment, no support and vigilance towards diversity and openness. A number of inquiries like Laming Report (2003) recommendations are also worth mentioning which revealed significant failings within the indivi duals and organisations which are meant to be looking after children. As a result there was a lot of media coverage and society as a whole questioned the role of government, laws and all individuals working with children and vulnerable people. The Childrens Act ( 2004) emerged in response to addressing these shortcomings and to improve services. In 2009 Lord Laming was also asked by the government to provide an emergency progress report on issues surrounding safeguarding children following yet another death of a child Baby P in 2007. He identified and reinforced that systematic and individual failures as the cause of death to a child whom they were supposed to look and care for. Laming report (2009) .. Research has questioned how effective and how far the above initiatives reduced the discrimination of Looked after children. Examples of such research just to name a few: Children experience of the Children Act (1989), Discrimination Against Young People in Care: Remember my message (1993), The Multidimensional Treatment Foster Care in England Project (2006), Barriers to change in the Social Care (2000),Busting at the seams (2010) and the recent Panorama BBC programme on experiences of children leaving Care. The UK is a multicultural society and Diversity should be understood and be a tool for most of the policy makers and legislators to make laws which promote equality. Diversity according to Blaine (2007) is associated with the presence of differences in society in relation to gender, race, ethnicity, religion, social class and sexual orientation. These differences are neither good nor bad but some of the differences are associated with inequality and disadvantage. Social work p ractice is concerned with empowerment, anti discriminatory practice, social justice and redressing inequality in line with human rights. Burke and Parker (2007) Cocker and Allain (2008) identify Looked After Children and Young People as children in the care of the local authority, through a Care Order made by a court or voluntary agreement with their parent(s) to accommodate them. They may be looked after in a childrens home ,by foster carers, or other family members. All unaccompanied asylum seeking children are also Looked After Children. Diversity in Society Assignment 1016433 According to (Dfes Statistics 2010) reveal that there were about 64,400 looked after children as at 31 March 2010, an increase of 6 per cent from 2009 and an increase of 7 per cent since 2006.. Mostly the main reason of being in care, was because of abuse or neglect (52 per cent.There were 3,400 Unaccompanied Asylum Seeking Children (UASC) who were looked after at 31 March 2010. This is a decrease of 12 per cent from 2009. As these statistics reveal there is an increase in the number of Looked after children to date although there is a decrease in the Unaccompanied Asylum Seeker Children (DfES 2010) Hogg and Vaughan (2002) views identity as associated with the process an individual becomes who they are in the sense of personhood and others view of who they are. Furthermore a person has multiple identities and these needs to be seen as part of the whole individual as disregarding some aspects would be misleading and reductive of the individuals identity. Graham (2000) further highlight that identities have different meanings and are not fixed but change over time as a result of environment, personal circumstances and outside influences. These influences will significantly affect the social experience and the self image of those defined, through, for example the experience of negative discrimination. Diversity in Society Assignment 1016433 All aspects of a childs identity needs to be recognised and acknowledged regardless of gender, race, ethnicity or religion. By developing a positive identity children are motivated and their self esteem is enhanced for them to feel a sense of value, belonging and worth Blaine (2007). However Cocker and Allain (2008) argue that not all environments are positive in fostering this idea. When this occurs the child becomes withdrawn and shy to open up and engage. Having a looked after child identity endangers a child to be different, socially excluded, marginalised and denied equal opportunities in accessing services. Assessing Children in Need and their Families: Practice Guidance (2000) As such Social workers need to adopt and work with a culturally sensitive approach and apply the balancing act to enhance the resilience concept. Masten (1994) cited in Daniel et al (2002) Burke and Parker (2010) further argue that the Social Work context and the involvement of a Social worker in a childs life applies and identify the child as different. This is revealed by the bureaucratic and comprehensive paperwork, regular review and educational meetings, visits, contact arrangements and procedures and guidelines are associated with the looked after child but are not experienced by most children in normal life settings. However this arguement is dismissed by Garret (2003) cited in Burke and Parker (2010) when he affirms that paperwork and bereacratic procedures are essential tools for a social worker to use in helping them identify and address important developmental needs of the child but should however encourage more one to one contact with the child rather than spending time on paperwork. In Education Research has revealed that Looked after children do not perform well and are likely not to have (GCSE) and most likely risk being expelled from School due to behaviour. Statistics show that a third of the 60 0000 looked after children obtain a GCSE and a further fifth obtain fewer than five GCSEs. Although these figures are lower than a few years ago, they are still much higher than for children as a whole: more than half not obtaining five or more GCSEs compared to less than one in ten children as a whole. this includes Black minority and white as well DfES (2010). Because of their identity as Looked after children they are disadvantaged and discriminated against at School and in matters related to education. The Social Exclusion Unit (2003) published a document ( A Better Education for Children in Care which highlighted 5 reasons for the low attainment levels ranging from Instability caused by insecure placements, bullying, lack of support and encouragement at home , t ime out of school due to expulsion, support and encouragement and emotional, mental or physical health. From the above five highlighted issues it can be summarised that the home environment plays a crucial role in enhancing education. Schofield and Beek (2009) suggest parents and people at home where the child lives need to be supportive and encouraging to the child learning success. School environment should promote learning that develops a child holistically to facilitate the self discovery method and accepting themselves as they interact with other children. This is not always the case as children are disrupted of continuity in settling and making friends if placement breaks down. Sometimes bullying at school results in low self esteem Although most local authorities have put in place a number of inter disciplinary services looking at the physical, mental well being of children. However in Jackson and McParlin (2006) in their article (the education of children in care professionals are seen to be making assumptions and jumping into conclusions ending up giving labels and long prescribed long term solutions to short term problems unnecessarily. This is associated with neglect and discrimination. More training and awareness of diversity, anti discriminatory practices and individualised person centred approach should be reinforced.(Every Child Matters 2004) Roger Morgan (2010) argue that the problem of poor school performance in looked after children lies in the care and education system not in the children. They argue that the care and education systems do not address pre care experiences of the child low attainment and also failure to address the aftermath or the impact of separation when children are removed from their families. The child may be suffering from undiagnosed post traumatic stress which can erupt in any confined environment such as school classrooms. They also argue that teachers have no knowledge of the childs history. Teacher training does not equip teachers with knowledge of the care system and on addressing behaviour from Looked after children. There is also the emphasis on exaggeration of difficulties and the overuse of the term ( Challenging behaviour focuses to address the present problems arising from the childs pre-care experiences and disappointments of being in care. The Authorities should rather focus on expl aining and addressing the underperformance. They further highlight the study by (Jackson et al.2005) where a research with students in Higher education who had a care background was carried out over a 5 year period. The respondents experienced a high level of trauma, abuse and neglect but were placed in foster homes that were supportive and valued education. The findings revealed that foster families who support education and celebrate the childs achievements are more likely to compensate to some level the pre care experiences and promote higher attainment in education. It is important to place children in placements which are supportive to the childs success in education, foster resilience and offer a safe place to grow and achieve. To support childrens wellbeing the government has put in place the Children and Young Persons Act 2008 with a commitment to promote the wellbeing of children and those who are involved in their care. Children Act (2008) In accessing Health facilities Looked after children face difficulties with mental health issues. Mostly their Health needs are overlooked and not met as they are labelled. Axford (2008) in her article exploring social exclusion noted this difficulty as more prevalent among children from Black Ethnic Minority background who face a cultural, language and racism within organisations that are meant to support and look after them especially asylum seekers. There is lack of relevant and appropriate delivery of service in assessing the physical and mental wellbeing of children before placement and continuous monitoring of wellbeing through individual health plan. This can be attributed to lack of awareness and knowledge on the part of and role of carers and foster parents. This leaves the responsibility to the child who will most of the time ignore health issues and abscond appointments. (Young Minds )Training of carers and foster parents need to be promoted to improve delivery of service In working with looked experiences of the Children Act (1989) highlighted that there are continuing myths about the Act which are still disadvantaging Looked After children. Also children still feel they are not fully aware of their rights under the Act as they face day to day regulations and successive barriers. Children still feel they do not receive what the law says they should. A typical example was in socialising with restrictions on risk assessments for overnight stays by teenagers in care. This has brought a sense of discrimination and marginalisation as it is for normal teenagers to do overnight stays. Prout (2000) cited in Glenny and Roaf (2008)further picked up another conflict and tension among within government departments and targets when he mentions that control and self realisation are both present in legislation and policy but in tension. On one camp there is the idea of viewing children as individuals with a capacity for self realisation within a safe societal envi ronment while in the other camp there is the idea of viewing children as vulnerable and requiring control, regulation and surveillance. One example Youth Matters four challenges to help teenagers achieve the ECM outcomes.( DfES 2005, 2:12) Social workers need to listen, engage and work in partnership with looked after children. In a research by Sally Holland (2010) Journal of Social Work to explore the Ethics of Care as being marginalised and not being implemented and recognised it was evidenced that lasting relationships are disrupted by placements and children often acknowledged their links to their past and significant people in their lives. This highlights the importance of their individual pathway in promoting their wellbeing and interpersonal relationships and future achievements. Clarke (2010) emphasises the need to sustain and promote lasting care relationships with formal carers and social workers to avoid the consequences of loss ,neglect and worthlessness by listening to their story, exploring and putting their needs and choices first. Oliver et al (2010) Briefing Paper Advocacy for Looked After Children when they unveiled that Reseach has also highlighted that there were some ambivalence within professional s as to what extent children must be involved in decision making to matters concerning their care as well as resource barriers. To overcome these constraints Winter (2009) suggested regular contact, feedback, advocacy and putting the needs of the child first need to be priority as children value being listened to and having their wishes fulfilled by active participation in matters concerning their wellbeing. I also have personal experience when I was involved in a consultation exercise with Young Persons leaving care as part of my coursework.. The Young Persons highlighted that sometimes they did not receive any feedback from social workers when they contact them. Also they mentioned that there was a lot of bureaucracy which they felt treated them as different and treated them discriminatory for example social work visits at school and regular reviews or educational meetings. They felt they wanted to be treated as normal children not Service users. Barriers to Change in the Social Care (2000) suggest and support that there should be a Human rights approach in working with looked after children. Glenny and Roaf (2008) suggested Early intervention is essential to support children and families before problems either from within the family or as a result of external factors, which have an impact on both the child and family. Government departments, statutory and voluntary organisations have an obligation to work in partnership for the success of early intervention agenda. These teams should work together establish protocols which will help to ensure early indications of being at risk of social exclusion are addressed and receive proper attention. McLeod (1998) highlighted the need to acknowledge Child development stages. He mentions that children accept and discover themselves through stages and exposure to promote self awareness, confidence, self esteem and positive attitudes. McLeod highlighted Freuds psycho-analysis theory (1859-1939), Ericksons psycho-social development theory (1950) and Bowlbys attachment theory(1969,1973,1880,1988). This view is shared in the literature review by Hunt (2003) cited in ( Charlotte Ritchie 2005 Critical Review) which highlights that although there is no concrete evidence of kinship care over non kin foster care there are indications that chances are the former promotes the childs wellbeing and welfare than the latter. This shows how important it is for Social Workers to be aware of child developmental needs and how valuable family ties are. Schofield and Beek , (2005) cited in Shaw (2010) shares the same views that past relationships with family and professionals has an impact on the child s wellbeing and ability to cope with life on their own. Active parenting focusing on the childs needs and positive engagement with the child will help and promote skills to deal with difficult situations in life. It is also good to for social workers to promote resilience as a tool of empowering children so that they are equipped to face challenges and deal with their past and future. Daniel and Wassell (2002) The importance of identity is further echoed by (Goerge, 1990;Testa et al., 1996; Testa, 1997; Wulczyn and Goerge, 1992) cited in (Charlotte Ritchie 2005) in her critical Paper of exploring the significance of Kinship care when she states that Identity, attachment, cultural heritage and self esteem are further maintained and consolidated when a child remains with their family and relatives than non relative placements. This will also go a long way in alleviating the Placement shortages currently experienced by ethnic minority foster placements and also reinforce the value of cultural sensitivity in Social Work. Bates et al (1997) suggests that assessment framework should foster identity and acknowledge diversity in order to promote a childs perception of themselves and their environment. Social workers need to employ anti-discriminatory practice with a lot of opportunities and resources for self discovery. They need to support the child to discover and accept themselves. It is import ant to offer options to situations that promote identity in order to understand themselves and others as children need to have their own identity to mirror on.(:Assessment for Children in need Practice 2000) The Children and Young Persons Act (2008) also emphasise that its commitment to promote a childs well being and the people involved in the care of the child. Although there has been notable initiatives in addressing the needs of Looked after children for the past ten years a lot still has to be done in terms of societal attitudes, resources and safeguarding. To achieve the every child matters outcomes all the stakeholders need to work together by putting the needs and act in the best interest of the child. By listening and engaging with Looked after children practitioners, politicians and policy makers will be able to improve Childrens quality of life. Anti discriminatory practice, empowerment and equal opportunities practices are part of the answer. . 3624words

Death Of A Salesman Annotated Bibliography :: Miller Death Salesman

Arthur Miller's "Death of a Salesman" reflects the numerous issues post-war United States was dealing with during the late 1940's when it was written. Death of a Salesman was written and published in 1949, when the United States was booming with new economic capabilities and new found power, resulting in a golden age regardless of the growing tensions of the threat of communist invasion. Racial violence and the escalating issues regarding the deluded American dream that was turning out to be quite different than that which our founding fathers had originally idealized. During the time "Death of a Salesman" was created, Post-War United States was undergoing a metamorphosis into a new era of prosperity, communist paranoia, and social/philosophical change. World War II had left the United States into an economic nightmare, but its resilient nature allowed a hasty return to glory. The United States entered the late 1940's as the strongest, most stable and powerful economy in the world (Wikipedia). Trade surplus and booming business's engulfed the country as the nation initiated into a new period of economic miracle. The deciding factors in this were the record breaking trade surpluses and the raising real income and investments into foreign business. Rising productivity and lowering unemployment allowed the nation to conjure a time where confidence in business and government reigned supreme. in business and government grew greatly, as large industrial corporations accounted for vast portions of the national income. Nevertheless, the Yalta conference did make USSR the second leading superpower after Nazi Germany's fall in 1945 (The American Pageant). The Communist machine led a monstrous influence to countless countries and possible allies to the democratic United States. Such neighboring nations to the staggeringly huge Soviet led nation succumbed quickly to its humungous size and sheer military strength. The result of this was a terrifying internal attack on the United States by alleged communist enthusiasts. Led by the brainwashed and borderline insane Joseph McCarthy, the Red Scare during the 1950's led to a new concept of warfare dictated by the drawn out Cold War (Wikipeida).

Kants Views on Humanity and Reason Essay -- Philosophy

Kant's Views on Humanity and Reason "One can regard the history of the human species, in the large, as the realization of a hidden plan of nature to bring about an internally, and for this purpose, also an externally perfect national constitution, as the sole state in which all of humanity's natural capacities can be developed (36)." Kant is explicit in his notion of human history: for him it is the development toward the telos, the end in which mankind finally exists in a state conducive to its proper development. Specifically, history entails a constant antagonism of man between his desire for total freedom and his need for society, between the necessity of a human master and the moral crisis it represents, and between one society and its neighbors. Personified as Nature, reason embodies the rational undercurrent of reality. Despite Kant's constant use of the feminine pronoun, Nature is not a deity; it represents the fabric of existence and is responsible not only for providing a driving purpose for mankind, but ensuring that the species is equipped to see the purpose ... Kant's Views on Humanity and Reason Essay -- Philosophy Kant's Views on Humanity and Reason "One can regard the history of the human species, in the large, as the realization of a hidden plan of nature to bring about an internally, and for this purpose, also an externally perfect national constitution, as the sole state in which all of humanity's natural capacities can be developed (36)." Kant is explicit in his notion of human history: for him it is the development toward the telos, the end in which mankind finally exists in a state conducive to its proper development. Specifically, history entails a constant antagonism of man between his desire for total freedom and his need for society, between the necessity of a human master and the moral crisis it represents, and between one society and its neighbors. Personified as Nature, reason embodies the rational undercurrent of reality. Despite Kant's constant use of the feminine pronoun, Nature is not a deity; it represents the fabric of existence and is responsible not only for providing a driving purpose for mankind, but ensuring that the species is equipped to see the purpose ...

Affirmatvie Action :: essays research papers

The History of Diversity in America Known as the  ¡Ã‚ §Melting Pot ¡Ã‚ ¨, America is a country with a more diverse population than any other. But America also has a long, painful past of discrimination that has been based on sex, race, color, disability, religion, sexual orientation and various other characteristics that stray from the average white American citizen. Through the years, government has played a major role in trying to correct the past wrongs due to discrimination by enacting legislation and adding amendments to the Constitution. The primary purpose of these measures is to enforce non-discriminating employment practices and to encourage, and sometimes force, companies to increase their representation of women and minority group members in the workplace. This move toward equal opportunity has come about through numerous measures enacted throughout our history. A few of those policies, such as  ¡Ã‚ §Affirmative Action ¡Ã‚ ¨, contain very controversial issues that many employers hope to see changed, or done away wi! th all together. For the present time, however, the trend continues in most every state and is enforced by law. The effects of diversity on our nation can be traced back to the civil war period. This period of upheaval is a perfect example of the struggle many Americans went through to free black slaves. The blacks were made slaves in the states for a number of reasons. The blacks were a representation of difference, therefore the whites viewed them as being unequal. We also seem to fear that which is different, so we try to keep them down. The blacks represented such a small percentage of the population that it was easy for the white slave owners to control them. The diversity issue among the blacks and whites created a civil war within our nation that pitted friends and family against one another, and our whole nation was in turmoil. Many lives were lost fighting for the freedom of the slaves. On September 22, 1862, President Abraham Lincoln abolished slavery and declared all slaves free by issuing the Emancipation Proclamation (the thirteenth amendment to our constitution).(! Sandburg, 17) An excerpt from the proclamation follows:  ¡Ã‚ § . . . That on the first day of January, in the year of our Lord one thousand eight hundred and sixty three, all persons held as slaves within any state or designated part of a state, the people whereof shall then be in rebellion against the United States, shall be then, thenceforward, and forever, free; .

Societies and cultures Essay

Societies and cultures in olden times used to live in isolation as means of transport were very slow. Men either travelled from one place to another on foot or animals like horses and camels were used. Cultural exchange used to take place when the invaders overran a country or traders came. The process of Globalization has been initiated by faster means of travel sophisticated technological advancement in communication like media and the internet boom. It has made information available to an individual at the click of a button . There is lot of foreign investment which entails creation of job opportunities. As a result economic prosperity and ideas of the developed nations are being incorporated in the societies of these countries. a kind of cultural exchange is taking place as trade and commerce is flourishing. Multinational companies are bringing western ideas to the developing nations. The term globalization was almost a nonentity before1990 ((Lewellen, 2002, p. 7) It is catch phrase of the contemporary society. According to Stanley Barrett â€Å"Human society is in the process of being transformed to a degree possibly not seen since the Industrial Revolution. The process can be summed up by the term globalization. † (Stanley Barrett 1999:258). The result of these interactions is asocial change in different cultures. Family is a basic unit of society in any culture. It is an institution which stands for cohesion solidarity, social order and continuity. The challenges faced by this building block of society is very important as A contrasting study of the families of the developed country like America and a developing country like India is going to elucidate the changes that are being brought about by globalization. The Family unit in U. S has undergone a lot of transformation some of the indicators can be the number of children living with both the parents in 1963 was 91% and it declined to 73% in 1997. (Waite & Nielsen, 2001, p. 25) The formation of family revolves traditionally around marriage . The age at which the first marriage is taking place has steadily increased . In 1950s the young women married at the age of 20 but it has increased to 28 yrs as women are more and more getting career oriented. Late marriages are also responsible for decrease in fertility rate. The population decline has many factors but it is one of the major reasons of decline. Single person household are accounted for 20% homes in case of males and 12% in case of females in United States in 1970. The striking similarity between both the countries is that they single family is by and large headed by women . There are other factors which are responsible for the decline of the family in America. It is very interesting that though the age at which first marriages are taking place has increased to an average of 28 years in case of females but the age at first incidence of premarital sex has declined. It has become and accepted behavior by the society . it is no more considered an abnormal behavior. United States is among the leading countries as far as pregnancies out of wedlock are concerned. India is as far as premarital sex is concerned quite conservatives . The exact figures of Premarital sexual encounter is largely undocumented as there is a stigma attached to it. Although it can be quite reliably said that a kind of sexual liberalism is in the making . The acceptance and the prevalence of Valentines day is indicator of the acceptance of these ideas Till the till the 1990 s it was an enigma but now every town and city is reverberating to these ideas . It would be wrong to say that promiscuity was not an acceptable social practice . Especially the Hindu culture is full of the examples of the sexual liberalism. In fact it is the reason why the western concept of cohabitation and sexual freedom gained so much popularity. Various forms of family are there in United States like the extended family, the single-parent family, the â€Å"blended family† (where previously married spouses with children remarry), and the â€Å"part-time-parent† family (where a parent is only with the rest of the family for weekends). Changes in the structure of the family is severely effect the health and well being of children The divorce rate is very high in American society . More than half of the marriages end up getting divorced and it has been studied that children of such households have more likelihood of cohabiting and premarital sex which can result in pregnancies (Le Bourdais et al1998) Children in single parents family have lower academic excellence both at high school and university level. Marriage is a precursor to the formation of the family. It is very sacred institution in which there is no escape. The Indian society is primarily a patriarchal society and male members are the bread winners and the bearer of authority. Women’s role at the best can seen as complementary she is considered as an ardhangini or the other half. The economic independence and the transportation of the Ideas of equality coupled with the emphasis on the material wellbeing have resulted in the acceptance of the women working outside the precincts of their homes. There is consistent increase in the incidence of the family of nuclear family and the reasons of this rise is urbanization, industrialization, globalization and decrease in the fertility rates since 1961 (Niranjan, Nair & Roy, 2005) The southern India which has lower fertility rates have seen a shrinking the family size . The size of he family dependent on the economic status as upper class have lesser tendency to form a nuclear family . it is independent of the caste and religion. Class is a predominant aspect of most of the nation states. The major distinction between the haves and the have not is of relevance to most societies . The class system in the Indian society is very rigid as those who are born in a particular class can not move up the hierarchy come what they may do. The Varna system is a social system was based on skills and qualification . Asocial change was seen as a result of the modernization and interaction with the west in the form of the colonial occupation. Since the middle class is the most representative of the society of any country . Therefore it has been taken as indicator of the change . The organization or the structure of the family remains the same irrespective of the class distinction. The social class in the American society is strictly on the basis of the economic standing of the individuals . It is broad spectrum of society that can range from the Janitor to the manager. We are contrasting the effect of globalization on a middle class family of the developing country like India and the developed country like America. The middle class in India comprises of a mosaic of various culture and religion. Class does play an important role in the character and the speed of the changes that are occurring as a result of the globalization. In the present context class in the Indian society is being defined more by the economic status than by the social order of the olden times which owed its existence to the Vanaashramdharama. It is the economic compulsions which is resulting in the middle class families in India to move away from the traditional model of family to amore western concept There are certain similarities how these changes have been perceived in both the American and the Indian middle class like the acceptance of the role of women in the mainstream has been gradual. There are differences between the middle class of the two countries . India is by far more conservative as far as the role of women in society is concerned . Household duties is still the pejorative of the women . She is doubly burdened as she has keep the hearth as well as earn to enhance the material wellbeing of her family members THE IMPACT OF ECONOMIC CIRCUMSTANCE Globalization is seen by many as an economic phenomenon as there is an influx of capital in the national economy. There is an immense interaction of the local economy with the international market. The economic changes that are taking place as a result of globalization are having an impact on the family structure of the developing countries like India . We are seeing a shift from the joint family system to the nuclear family structure. Many factors contributed to the disintegration of the joint family. Multinational companies have captured the national economies and hence a lot of job opportunities have been created. Women are increasingly becoming economically independent . This is a step towards an empowerment of women but it doesn’t indicate that all sorts of gender bias that have traditionally been prevalent in the Indian family structure has been eradicated. Family structure provided a kind of social security net for the most vulnerable members of our society . The old and the infirm and kids enjoyed the security and safety of their homes. The multinational companies have entered the Indian market and are eroding the value system of the traditional societies. There is a prevalence of dual earners in the middle class as a result the moms are not performing their traditional roles of caregivers which were unpaid labor. However the increase in the income of the middle class family has lead to increase in the living standards of the average middle class family. These trends is result of globalization as the in the west working women is the norm of society. The economic independence of women was precursor to a higher divorce rate in the contemporary Indian society. Many women are opting out of abusive marriages as they are economically independent. Despite this fact the divorce rate in India is among the lowest. It stands at 1. 1%where as in America it is 54. 8% according to Wikipedia. The Indian society is in transition and divorce and remarriages are slowly gaining acceptability. It is difficult to get the exact figures of divorce rates because the divorces are filed at the local courts. The women seeking information on how to obtain a divorce through telephone helpline of The Delhi Commission for Women has increased from 20% to 2000% Traditionally marriages in the Indian society could not be annulled it was a sacrosanct relationship and there was no way of getting out of it. Liu is quoted by Science Daily said â€Å"Not only the United States, but also other countries, including developing countries such as China and places with strict religious policies regarding divorce, are having more divorced households,† The family structure historically had a survival and welfare function . The member of a family like the women and the children were economically dependent on the male earning member for the fulfillment of their needs The Indian family system was primarily patriarchal . despite the fact that Indian family has various strains because of the different cultures and religion practiced One thing that I common is the fact that it is primarily a male centered unit . The call centre culture is a recent phenomena and the impact of it on the Indian society is by and large undocumented . The new found economic independence of the youth is disturbing the hierarchical structure of the family system. The parental authority is continuously diminishing as the offspring are becoming economically independent. There is shift from parental authority to Co-operation from obedience to exploration. It is a commonplace experience in the Family structure of The American society that the unmarried children who are above 18 years of age to go and live outside the family home . The new found economic independence can be seen as a precipitator of the same trend. The traditional role of women as caregivers has seen a paradigm shift as they are more and more employed and a shift towards smaller families have created a situation in which caring for the elderly and sick is becoming difficult . there is lot of geographic mobility and the lower fertility rates are contributing to the unavailability of persons that can act as care givers. There is an absence of social security net for the elderly consequently they are the worse hit There are no alternatives for them the old homes are either in bad shape or they are not available. In grave contrast to their American counterparts they are rich The old are a target of the advertizing agencies as they have a lot of spending power. The elderly population which can be used as a source of education and the influence of social class on families. Are there similarities in families of same social class in different culture? Whose influence is more culture or economics EFFECT OF GLOBALIZATION ON FAMILIES Globalization has brought the modern concept of individual freedom at the doorstep of the developing nations . The demand for the excellence of the individual creates a tension which not only felt by him but by the entire family . It is affecting the parent offspring relationship. The emphasis on material success has disturbed the proviso institution and it has created a problem for the aged and the week and the children who have lost a caregiver . Some of the positive aspect of Globalization is women emancipation and lowering of the fertility rate and poverty . These are problems that the developing nations are facing Globalization has decreased if not completely eradicated this problem. REFERENCES Hertz and Nancy L. Marshall UNIVERSITY OF CALIFORNIA PRESS Berkeley  · Los Angeles  · London year 2001 Lewellen, 2002, p. 7The anthropology of globalization. SAHER MAHMOOD and SOMINI SENGUPTA As Mores Evolve, India’s Divorced Seek Second Chance. Retrieved March 30, 2008 from: http://www. nytimes. com/2008/02/14/world/asia/14remarry. html? _r=2&ref=world&oref=slogin&oref=slogin Waite & Nielsen, 2001, p. 25. Working Families The Transformation of the American Home edited Rosanna